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Microsoft challenges Twilio with the launch of Azure Communication

Microsoft today announced the launch of Azure Communication Services, a replacement set of features in its cloud that enable developers to feature voice and video calling, chat, text messages to their apps, also as old-school telephony.

The company describes the new set of services because the ” first fully managed communication platform offering from a serious cloud provider” which seems right, as long as Google and AWS offer a number of these features, including the AWS notification service, for instance , but not as a part of a cohesive communication service. Indeed, it seems Azure Communication Service is more of a competitor to the core features of Twilio or up-and-coming MessageBird.

Over the course of the previous couple of years, Microsoft has built up tons of experience during this area, in large parts things to the success of its Teams service. Unsurprisingly, that’s something Microsoft is additionally playing up in its announcement.

“Azure Communication Services is made natively on top a worldwide , reliable cloud — Azure. Businesses can confidently build and deploy on an equivalent low latency global communication network employed by Microsoft Teams to support 5B+ meeting minutes daily,” writes Scott Van Vliet, Corporate vice chairman for Intelligent Communication at the corporate .

Microsoft also stresses that it offers a group of additional smart services that developers can tap into to create out their communication services, including its translation tools, for instance . the corporate also notes that its services are encrypted to satisfy HIPPA and GDPR standards.

Like similar services, developer access the varied capabilities through a group of latest APIs and SDKs.

As for the core services, the capabilities here are just about what you’d expect. There’s voice and video calling (and the power to shift between them). There’s support for chat and starting in October, users also will be ready to send text messages. Microsoft says developers are going to be ready to send these to users anywhere, with Microsoft positioning it as a worldwide service.

Provisioning phone numbers, too, is a component of the services and developers are going to be ready to provision those for in-bound and out-bound calls, port existing numbers, request new ones and — most significantly for contact-center users — integrated them with existing on-premises equipment and carrier networks.

“Our goal is to satisfy businesses where they’re and supply solutions to assist them be resilient and move their business forward in today’s market,” writes Van Vliet. “We see rich communication experiences – enabled by voice, video, chat, and SMS – continuing to be an integral part in how businesses connect with their customers across devices and platforms.”

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